Webkinz

Webkinz are stuffed animals that were originally released by the Ganz company on April 29, 2005. The toys are similar to many other small plush toys. However, each Webkinz toy has an attached tag with a unique "Secret Code" printed on it that allows access to the "Webkinz World" website. On Webkinz World, the Secret Code allows the user to own a virtual version of the pet for virtual interaction.

There are also smaller, less expensive versions of the toys called Lil’ Kinz. In June 2008, Webkinz opened its own eStore, where users can buy virtual items such as furniture and virtual pets